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As with everything UMBRELLA Insight strives to do, we like to keep it simple. Whilst there's full detail below the simple summary of our policy is this:
  • Cookies
  • No email is required for this service.
  • If you supply your email address this will only be shared with the businesses, you are feeding back on.
  • For mobile client users, there is the facility to leave feedback without disclosing your email address, thereby your email address is not shared with the businesses you feedback on.
  • No financial data is collected.​
We use cookies to provide the services and features offered on our website, and to improve our user experience.
Cookies are small files or other pieces of data which are downloaded or stored on your computer or other device, that can be tied to information about your use of our website (including certain third party services and features offered as part of our website).
By using the UMBRELLA Insight site you agree to such use of cookies, unless you later decide to disable them.
Please note that if you delete or disable our cookies you may experience interruptions or limited functionality in certain areas of the website.
To find out more about cookies please go to :
Further Privacy Policy Detail:
UMBRELLA Insight ("UMBRELLA", "we", "our", "us") is an online service that provides businesses with confidential feedback from their customers.
Our website, mobile properties, and related applications (collectively, our "Website") are all assets of UMBRELLA Insight® ltd, which is owned and operated by UMBRELLA Insight Ltd.
By accessing our Website and utilizing our services, you acknowledge that you have read & understood this Privacy Policy and the information collection and handling practices outlined in it.
This Privacy Policy was last updated on 6 November, 2016. We may change this Privacy Policy from time to time so please check back regularly to keep informed of any updates.
This Privacy Policy describes in detail our policy and practices regarding our collection, use and disclosure of information about you.
We understand that providing information online involves a great deal of trust on your part. We take this trust very seriously, and make it a high priority to ensure the security and confidentiality of the personal information you provide to us when you visit our Website or use our services:
What information we collect from you
How we use your information
With whom we share your information
How Long We Keep Your Information for
Your rights and choices with respect to the collection and use of your information
How we protect your information
Children's privacy
External links
International Transfers
Changes to this Privacy Policy
How you can contact us
What information we collect from you

In General
We receive and store any information you enter on our Website or give us in any other way. This includes information that can be used to possibly identify you as an individual or to contact you directly ("personal information"). Personal information includes information you provide us such as your email addresses, user name and password.
However, unlike many other service providers of feedback you can use UMBRELLA Insight completely anonymously.
You can choose not to provide this personal information to us and thereby the businesses you feedback on. Should you choose to share your personal details, we will not share these with anyone else other than the relative business.
Location Information and Other Information from Devices.
When you use an Application on a Device, we will collect and use information about you in generally similar ways and for similar purposes as when you use the UMBRELLA Insight website. In addition, we may collect information about your location if you have instructed your Device to send such information to the Application via the privacy settings on that Device, or if you have uploaded photos tagged with location information. We may use the location information collected from your Device or photos to enhance your use of the Application by providing you with relevant content and contextual advertising. For example, we may use your location to show you reviews of hotels or restaurants near you when you are traveling. You can change the privacy settings of your Device at any time, in order to turn off the functionality to share location information with the Application and/or the functionality to tag your photos with location information. Please note that turning off location sharing may affect certain features of our App. If you have any queries about the privacy settings of your Device, we suggest you contact the manufacturer of your Device or your mobile service provider for help.
Cookies and Other Web Technologies.
We collect information via cookies and other similar technologies (such as web beacons). Cookies are small text files that are automatically placed on your computer or mobile device when you visit almost any website. They are stored by your Internet browser. Cookies contain basic information about your Internet use. Your browser sends these cookies back to the site every time you revisit it, so it can recognize your computer or mobile device and personalize and improve your site experience.
UMBRELLA Insight use cookies for the following general purposes:
  • • To help us recognise your browser as a previous visitor and save & remember any preferences that may have been set while your browser was visiting our site. For example, if you register on our site, we may use cookies to remember your registration information, so you do not need to log into our site each time you visit. We also may record your password in a cookie, if you checked the box entitled "Keep me signed in on this computer unless I sign out." Please note that member IDs, passwords, and any other account-related data included in such cookies are encrypted for security purposes.
  • • To help us customise the content, experience, and advertisements provided to you on our websites and Apps and on other websites across the Internet. For example, when you access a web page, a cookie is automatically set by us, our service providers, or our partners to recognise your browser as you navigate on the Internet and to present you with information and advertising based on your apparent interests.
  • • To help measure and research the effectiveness of features and offerings, advertisements, and email communications (by determining which emails you open and act upon).The Help portion of the toolbar on most browsers should tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable non-essential types of cookies. Please note that if you refuse to accept cookies, you may not be able to access many of the travel tools offered on our sites.
    Our sites may also use Web beacons (also known as clear gifs, pixel tags or Web bugs), which are tiny graphics with a unique identifier, similar in function to cookies, that are placed in the code of a Web page. We use Web beacons to monitor the traffic patterns of users from one page within our sites to another, to deliver or communicate with cookies, to understand whether you have come to our site from an online advertisement displayed on a third-party website, and to improve site performance. We also may allow our service providers to use Web beacons to help us understand which emails have been opened by recipients and to track the visitor traffic and actions on our site. This helps us measure the effectiveness of our content and other offerings.
How we use your information

General purposes
UMBRELLA uses the information we collect about you for the following general purposes:
  • for registration and to manage your account, including to allow your access to and use of our site;
  • to communicate with you in general, including to provide information about UMBRELLA and invitations from the UMBRELLA community;
  • to enable us to publish your reviews to the relevant business.
  • to respond to your questions and comments;
  • to measure interest in and improve our products, services, and Website;
  • to otherwise customise your experience with UMBRELLA, including customising possible ads shown to you;
  • to solicit information from you, including through surveys;
  • to resolve disputes or troubleshoot problems;
  • to prevent potentially prohibited or illegal activities;
  • to enforce our Terms of Use; and
  • as otherwise described to you at the point of collection.
If you have signed up as the owner or manager of a vacation rental, or listed your vacation rental property, we will send you email messages at the email address you provide to us.
Email Communications
By giving us your email we may choose to contact you. However, typically this will not happen as there is little requirement to contact you.
Please review "Your rights and choices with respect to the collection and use of your information" section below for more information.
With whom we share your information
This is easy. We only share your email address with the businesses you feedback on.
However, you can choose not to supply an email address, or if you use the mobile client you have the option to choose a user name, as oppose to surrendering your email address.
We also may share your information if we believe, in our sole discretion, that such disclosure is necessary...
  • to comply with legitimate and enforceable subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us;
  • to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of UMBRELLA, our customers, or others; and in connection with our Terms of Use and other agreements; or
  • in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.
How Long We Keep Your Information for
We may retain certain information associated with your account in our archives, including for analytical purposes as well as for record keeping integrity. The periods for which we retain your information depend on the purpose for which we collected it and we use it.
We will not retain your personal information for longer than is necessary for our business purposes or for legal requirements. We may retain some information for a period of time after you have closed your account with us, for instance if this is necessary to meet our legal obligations or to exercise, defend or establish legal rights.
Your rights and choices with respect to the collection and use of your information
  • You can choose not to provide us with your personal information, although it may be needed to take advantage of any future features offered on UMBRELLA.
  • You have the right to ask us what personal information we hold about you by contacting us at the address below (see "Contact Us"), and we may charge a small fee for providing you with this information.
  • You can close your UMBRELLA profile by emailing us. We will send you an email to confirm your request. Please note that after you close an account, you will not be able to sign in or access any of your personal information. However, you can open a new account at any time.
  • Please note that we may send you other communications, including service announcements, and administrative messages relating to your UMBRELLA account.
How we protect your information
We want you to feel confident about using UMBRELLA. As already mentioned we hold no financial information and very little personal information. However, for what information we do hold we are committed to protecting this information. While no website can guarantee security, we use industry recognised secured servers, encryption and continuously backed-up data to ensure your data is kept safe and secure.
Children's privacy
UMBRELLA is a general audience site and does not offer services directed to children. Should an individual whom we know to be a child under age send personal information to us, we will delete or destroy such information as soon as reasonably possible.
External links
Our Website may include links to third party websites. If you access other websites from the links provided on our Website, the operators of those websites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from our Privacy Policy. We recommend that you examine the privacy statements posted on those other websites to understand their procedures for collecting, using, and disclosing personal information.
International Transfers
Some of the third-party companies, agents, and contractors that we engage to perform services on our behalf may need to transfer your personal information internationally in order to provide their services, including to territories outside of the USA and Europe. Some territories may not have data protection laws as strict as those within the USA and Europe, but we have implemented measures to safeguard your personal information in accordance with this Privacy Policy at all times.
If you are visiting our Website from outside the United Kingdom, please be aware that your information may be transferred to, stored, and processed in the United Kingdom where our servers are located and our central database is operated. The data protection and other laws of the United Kingdom might not be as comprehensive as those in your country, but please be assured that UMBRELLA does take steps pursuant to laws in the United Kingdom to ensure that your privacy is protected.
By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Policy.
Changes to this Privacy Policy
UMBRELLA may change or modify this Privacy Policy in the future. We will note the date that revisions were last made to this Privacy Policy at the bottom of this page, and any revisions will take effect upon posting. We will notify our members of material changes to this Privacy Policy by either sending a notice to the email address you provided to us or by placing a notice on our Website. We encourage you to check this Privacy Policy from time to time to review the most current version.
How you can contact us
If you have questions about this Privacy Policy, please contact us at:

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